14. Oktober 2013

Social media monitoring with Sum-All

There are quite some good social media analysis tools out there. Only problem: the professional ones are quite expensive.. Sysomos Heartbeat, Wildfire and Radian 6 are great for big enterprises but for small to medium businesses they simply cost too much. What to do if you want more then the standard insights? Or if you want to combine them into 1 view? I usually built an excel sheet with webstatistics, Twitter and Facebook stats.

But now I found Sum-All: A free tool where you can monitor Facebook, Twitter, G+ and Google analytics and most importantly, see the influence of your social media post on your website visits.  The Sum-All dashboard can be customized to compare statistics like website visits, tweets, G+ posts, Facebook engagement, mentions on twitter and much more. 

sum all screenshot

 

 

 

 

 

 

 

 

 

 

 

The best thing for me is that you can see if your posts lead to conversions. It does take a while to connect accounts, but once they are up and running this free tool offers quite some data. 

If you know more great free tools to compare activities on social media and the influence on for example website visitors, please leave a comment! 





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